Watching local TV has it’s ups and downs. In a way, I am glad that I see the TV ads coming out now. At least, the people get a genuine chance to know the presidential candidates. Did I just say “know the presidential candidates”?
The latest I have seen:
- In a new TV ad, one candidate says he wants to fly our country. I just hope it doesn’t crash. With all the leaks , squeaks and dead weight in the system, the Philippines could potentially be the next Spruce Goose.
In fairness, I do love the fresh approach in his media campaign. A little bit alienating for the mass market but it has a certain cerebral appeal to it. It leaves your imagination to decide what it’s all about. On other views, the candidate in aviator glasses awoke a pleasant memory in one of my friends…but that’s a totally different story altogether.
- One candidate is loving his insomnia. He’s “Laging Gising” (always awake). If ad wasn’t too much of a hard sell, I’ll make it a favorite. Coffee companies or energy drink brands should do well if they place their TV ads next to this candidate’s ads. Better yet, do a co-branding thing with him…something like, “Powered by Caffeine Extreme!” in all end frames.
- One serious contender got a funny comedian to endorse him. After the barrage of his garbage ads, we see a new funny face supporting him. I guess the disruptive value of the TVC is the old comedian getting serious. The message wanted to really drive an emotional connection with its viewers. However, I guess I am not part of the target market. I will always believe that if I wanted serious advice, I’ll talk to my doctor or lawyer. One thing is sure. The comedian has not lost his touch – you decide if it’s in comedy or drama. To add, he definitely challenged a two candidates’ position or hold on show business personalities. Last I heard, more showbiz heavyweights are coming over to endorse this fellow. He’s the luckiest poor boy ever!
- Another serious contender for president got too – for lack of a better word – lost with his words with his rapping on a new TVC. Two things that I don’t like:
May the force be with the voters this May 2010.
- Overuse of his parents. I know in terms of political branding, your parents can be likened the “Good Housekeeping Seal of Approval.” The bronze statues were overkill. Next time, have them appear as Jedi-like spirits. You can be Luke Skywalker talking to Obi-wan and Yoda. Maybe you can Jedi mind trick some people into not running in May.
- Overuse of his “I am not a crook”/ “Hindi ako magnanakaw” angle. Look, man. No one has questioned you about that. Do you want the people to raise issues for you?