Almost every weekend I end up going to the supermarket for our regular shopping. Between the supermarket and going to the nearby SM Megamall, I’ll pick grocery shopping any day of the week. I hate having to weave through weekend mall traffic (which is almost always at a standstill). Last time I went to the Megamall, I ended up parking 6 levels below the ground at the other mall across the street.
The supermarket near our house provides reasonable enough comfort for shoppers. There are a lot of checkout counters and most of the stuff we need are available. Every weekend, there are also a lot of samples to try. This weekend, there was booth for luncheon meat and instant coffee. I think it’s even possible to go to the store on the empty stomach and come out full. Just snack on all of those samples.
Another thing I like about supermarkets is the opportunity to observe different approaches to branding and packaging. Like in the case of dips or sauces for roast pig/ chicken, one packet reads “Litson” while the other reads “Lechon.” Both words mean “suckling pig,” “roast pig” or “to roast.” It just shows us that differentiation between brands should be right down to their core — what the product is. However, I don’t know if the approach of the two are effective. I’d probably still go for the tried and tested brand (at the rightmost side of the picture below).
Another thing I noticed at the store is a shift in packaging approach of a popular shampoo brand. I don’t know if it’s exclusive to the store we usually go to, but I found it odd. Isn’t it typical for those wanting to buy shampoo to smell what’s inside the bottle before putting it in the cart? The brand had a sticker (like a seal) on the lid. I don’t know if the sticker is meant to discourage sniffing out the product. I don’t know. Maybe the variants smell the same, although priced differently.
At the supermarket, I also enjoy going through the aisles with the cooking tools. There are pots and pans, chopping boards, meat mallets, and big-ass cleavers! I realized that, if one went wacko inside the store, he can imitate a Viking Berserker on a chopping barrage. Like, WTF?!
I love the supermarket!
BONUS: I didn’t know where to put this in. The art idiot in me wants to know (the answer to the caption below):